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Walmart returns to Roblox after its first games were attacked by consumer advocacy groups

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Last updated 14 abril 2025
Walmart returns to Roblox after its first games were attacked by consumer advocacy groups
Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart itself. The retailer a year ago had launched two Walmart-branded experiences on the gaming platform, but came under fire from consumer advocacy groups who wanted the games audited for stealth marketing to kids.
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