As a retailer, we're in the entertainment industry': Why American Eagle launched resale with an AR store - Glossy

Gen Z is set to account for nearly two-thirds of secondhand purchases in the next five years, according to the April 2023 report from resale company ThredUp. American Eagle is trying to facilitate accessible resale shopping for this customer by selling secondhand products through a Snap AR store. Previous AR stores have driven $10 million in total revenue for the brand, and now it's leaning further into the technology to drive sales. 

American Eagle Celebrates Earth Day With the Unveiling of RE/AE, a

Sporting goods store sees exponential growth

American Eagle Outfitters Douses Store With Nike Ads

Fall 2023 Premier Firearms & Militaria Auction - Day 1 by

American Eagle Reports Technology Bright Spot During Slow Quarter

News: American Eagle Gets in on Apparel Resale Trend

May 2023 Premier Firearms & Militaria Auction - Day 3 by

American Eagle Celebrates Earth Day With the Unveiling of RE/AE, a

American Eagle Is Selling Real Clothes by Digital Designers