Airbnb's earnings surge after 'incredibly effective' marketing shift
Por um escritor misterioso
Last updated 04 abril 2025

The travel accommodation business's decision to cut performance marketing and increase brand investment two years ago is paying off, it claims, with the move away from 'buying customers' to 'education' boosting direct bookings and retention, and helping grow profit.

Brand marketing pays off for Airbnb, WARC

Airbnb's earnings surge after 'incredibly effective' marketing shift

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Interpreting Airbnb's shift away from performance marketing

Interpreting Airbnb's shift away from performance marketing

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