Airbnb's earnings surge after 'incredibly effective' marketing shift
Por um escritor misterioso
Last updated 19 abril 2025

The travel accommodation business's decision to cut performance marketing and increase brand investment two years ago is paying off, it claims, with the move away from 'buying customers' to 'education' boosting direct bookings and retention, and helping grow profit.

Brand marketing pays off for Airbnb, WARC

Airbnb's earnings surge after 'incredibly effective' marketing shift

What's Happening With Airbnb Stock?

Airbnb Target Market Segmentation & Brand Positioning

Interpreting Airbnb's shift away from performance marketing

Interpreting Airbnb's shift away from performance marketing

Case study: How DPGO wants to shake up the STR dynamic pricing

2022 Airbnb Statistics: Usage, Demographics, and Revenue Growth
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Airbnb halves performance marketing spend with $100m cut in Q1

Airbnb Revenue Model - FourWeekMBA
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