The ads are virtual, but for some NHL fans, the irritation is real

Not all hockey fans watching games from home are on board with the digital ads wrapping around NHL rinks this season. The league has been looking into using digitally enhanced dasherboards for almost a decade.

Looks like were getting ads on jerseys and helmets this year on

There's Some Hockey in You,' Says NHL on TNT's Pugnacious New Ad

The ads are virtual, but for some NHL fans, the irritation is real

NHL's new digital ads frustrating hockey fans

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Many NHL Fans Don't Mind New Jersey Ads

The ads are virtual, but for some NHL fans, the irritation is real

Canucks blow 4th straight multi-goal lead in OT loss to Blue