Google kills off FLoC, replaces it with Topics

Por um escritor misterioso
Last updated 11 março 2025
Google kills off FLoC, replaces it with Topics
FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. The idea here is that your browser will learn about your interests as you move around the web. […]
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