Reaching 3.6 million football fans via comprehensive marketing analytics

The Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.

Women's sports revenue and monetization

EBU and DAZN strike sub-licensing deal for UWCL final - Sportcal

Ticket Masters: Researchers Want Analytics to Move From the Field to the Box Office, Leeds School of Business

Sustainability, Free Full-Text

Chiefs and Patriots compete for fans and influence in Germany ahead of games in Frankfurt

Sports betting, other legalized gambling could beat long odds after Georgia Legislature shakeup – WABE

Chiefs and Patriots compete for fans and influence in Germany

All the 2022 Qatar FIFA World Cup controversies, explained - Vox

Trends in Sports Marketing - Snipp

Sports And Arts Promoters Market Size, Share Analysis, Demand and Forecast 2024-2033

U.S. sports fans push pause on their daily routines to watch the 2022 World Cup

Manchester City top Deloitte Money League for second straight year

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