EA says loot boxes are 'surprise mechanics' and are as ethical as Kinder Eggs

Loot box controversy has been going on for years now but publishers are starting to get worried as governments around the world are starting to pay attention and are investigating how predatory these

EA: They're not loot boxes, they're “surprise mechanics,” and they're “quite ethical”, Page 4

EA rebrand loot boxes to surprise mechanics

Report blasts manipulative video game loot boxes

EA Games: People Love Loot Boxes, Please Don't Make Them Illegal - The Escapist

FIFA loot boxes are a 'long way' from gambling, says former EA Sports boss

EA's Surprise Mechanics and Loot Boxes- They're Like Kinder Eggs!

EA: They Aren't Loot Boxes, They're 'Quite Ethical' 'Surprise Mechanics

EA wants to rebrand loot boxes as “surprise mechanics.” Guess how it went? – InfernalPenguins

EA rep calls loot boxes 'surprise mechanics' — no, just no

Video Game Loot Boxes Should Be Regulated Like Casinos, Politicians Say

The Psychology of Loot Boxes: Exploring the Evidence