Roku's advertising ambitions just got even bigger with new Nielsen

Roku’s announcement that it’s acquiring a key component of Nielsen’s advertising unit will make it a one-stop shop for advertisers looking to get the best return on investment for their commercials on both linear TV and streaming video.

Roku & Nielsen Help Marketers Measure Every Screen in the Home

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NewFronts 2022—Twitter's big questions and what brands can expect

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Roku and Tubi make big original content moves at NewFronts

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SVG SportsTech Journal Spring 2023 by Sports Video Group - Issuu

How streaming figured into TV networks' upfront negotiations this year