How Duolingo is using its 'unhinged content' with Duo the Owl on

Duolingo struck gold on TikTok by leveraging its menacing mascot. It's social media manager talks how it helped them build brand affinity.

Duolingo's Biggest Technology Innovations

A Fall from Grace: How Duolingo Mishandled Its Social Media Crisis, by Gillian Setiawan, Marketing in the Age of Digital

Why Does Duolingo Comment on Everything On TikTok? – Power Move Marketing

Duo the Duolingo Owl Campaign of the Week - Voxburner

Meet the Duolingo owl: How Zaria Parvez turned the company's TikTok into an overnight success

How the Duolingo owl became a social media darling - Writer

Threatening Note From the Duolingo Owl Leaves Internet in Stitches

Duolingo Has Become Completely Unhinged on TikTok, They're the Unexpected Kings of this Silly Little App - Memebase - Funny Memes

UnRolling Duolingo: How Unhinged TikToks Made the Brand a Winner

Why am I tempted to get this : r/duolingo

UnRolling Duolingo: How Unhinged TikToks Made the Brand a Winner

Duolingo's Hiring an Owl Trainer on The Viral List - YPulse

18: Duolingo and the Unexpected Appeal of Unhinged Marketing