Online gaming is more price sensitive than OTT: Report, Marketing & Advertising News, ET BrandEquity
Por um escritor misterioso
Last updated 20 abril 2025
The report assesses market forces and user behaviours across social media, OTT and online gaming, including real money gaming, e-sports and casual gaming, among 2,000 respondents from Delhi NCR, Bengaluru, Chennai, Mumbai, Kolkata, Patna, Mysuru, Lucknow, Jaipur, and Bhopal and in-app data from over 20.6 lakh users across 143 mobile applications.

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