TikTok's average user watch hour time is growing as compared to , posing the Google-owned video platform some real threat

TikTok shares your data more than any other social media app: Study

A Breakdown of the Data TikTok Collects on American Users

TikTok reportedly overtakes in US average watch time - The Verge

eMarketer Podcast: The Daily: Has TikTok broken social media, how much time online is spent on social, and Meta's AR and VR plans - Insider Intelligence Trends, Forecasts & Statistics

TikTok overtakes average watch time on Android in the US and UK - SoyaCincau

TikTok - Wikipedia

How TikTok Holds Our Attention

TikTok Statistics: A Deep Dive into Usage, Marketing, and Viral Trends

TikTok Users Are Responding to the Latest Potential Ban

EU Demands Meta, TikTok Detail Efforts to Curb Disinformation from Israel-Hamas War

TikTok Troubles Put Focus on Livestream Shopping's Environmental, Data Impact