Viral jumping game on China's WeChat draws big money from Nike
Por um escritor misterioso
Last updated 16 junho 2024
![Viral jumping game on China's WeChat draws big money from Nike](https://www.cnet.com/a/img/resize/8e85c779b48d12c56938386dab5ccee40de8c23b/hub/2018/03/16/df24dc38-1d81-42d4-a897-0996b3a4d4b0/tiaoyitiao-1.jpg?auto=webp&fit=crop&height=900&width=1200)
The jumping game, accessed via Chinese social messaging app WeChat, attracted over a million players within two weeks of its launch. Now international brands are leveraging that popularity.
![Viral jumping game on China's WeChat draws big money from Nike](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fdb250057-b0d8-4d5a-bcb8-35e77fad02d0_2122x708.png)
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![Viral jumping game on China's WeChat draws big money from Nike](https://a16z.com/wp-content/uploads/2023/04/Alipay-new-year-red-envelope-ar-scavenger-hunt.png)
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![Viral jumping game on China's WeChat draws big money from Nike](https://www.thebeijinger.com/sites/default/files/styles/large/public/technode_logo_1.jpg)
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![Viral jumping game on China's WeChat draws big money from Nike](https://a16z.com/wp-content/uploads/2023/04/lingochamp-train.png)
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![Viral jumping game on China's WeChat draws big money from Nike](https://hackernoon.imgix.net/images/github/metaverse-978.png)
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![Viral jumping game on China's WeChat draws big money from Nike](https://image.slidesharecdn.com/mini-programgamesreportbydaxueconsulting-200923032957/85/mini-program-games-in-china-report-by-daxue-consulting-1-320.jpg?cb=1665604190)
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This addictive mobile game hooked 100 million users in just two
![Viral jumping game on China's WeChat draws big money from Nike](https://a16z.com/wp-content/uploads/2015/08/walletportal_a16z.png)
and other large technology companies
![Viral jumping game on China's WeChat draws big money from Nike](https://c8.alamy.com/comp/W6EJ5H/a-chinese-mobile-phone-user-plays-tiao-yi-tiao-or-jump-jump-a-one-touch-mini-game-on-the-mobile-app-messaging-app-weixin-or-wechat-of-tencent-W6EJ5H.jpg)
A Chinese mobile phone user plays Tiao Yi Tiao ª or Jump Jump
![Viral jumping game on China's WeChat draws big money from Nike](https://image.slidesharecdn.com/mini-programgamesreportbydaxueconsulting-200923032957/85/mini-program-games-in-china-report-by-daxue-consulting-2-320.jpg?cb=1665604190)
Mini program games in China report by daxue consulting
![Viral jumping game on China's WeChat draws big money from Nike](https://www.cnet.com/a/img/resize/aa32a72176101429f6ed98a1f34fc2e9bf2e6eed/hub/2017/10/25/c3b5c442-cf88-4eaa-918b-6c92a7ac20b4/nintendo-animal-crossing.jpg?auto=webp&fit=crop&height=675&width=1200)
Viral jumping game on China's WeChat draws big money from Nike
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