Nielsen to count viewers for Hulu, live TV services

Nielsen will begin to tabulate how many people get their live TV from Hulu and , giving media companies and advertisers a better idea of how many people now stream broadcast networks rather than watching them on traditional TV.

Paramount Press Express VIEWERS WATCHED MORE THAN 281 BILLION MINUTES OF CBS PROGRAMMING IN THE FIRST QUARTER OF 2023 – 90 BILLION MINUTES MORE THAN ITS CLOSEST BROADCAST COMPETITOR

Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption

TV Viewing Slips as Streaming Booms, Nielsen Report Shows - WSJ

Netflix's Data Bomb & Iger's Hulu Wish List - Puck

How do Networks Know How Many People are Watching a TV Program?

College basketball ratings 2023 - Sports Media Watch

Three Giant Honking Caveats About Nielsen's Gauge Report — TVREV

Comcast's Xfinity Stream Viewing Will Count Toward Nielsen TV Ratings

Some) Nielsen Ratings Now Include Hulu and TV - TheWrap

Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years

Nielsen to count Hulu and views in U.S. TV ratings

Nielsen: Streaming Video Audience Share Is Higher Than Broadcast TV