PDF] How can live streamers enhance viewer engagement in eCommerce streaming?
Por um escritor misterioso
Last updated 30 março 2025
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://d3i71xaburhd42.cloudfront.net/db470b31c94e96ea5e9fa8f91d0d2f8d1829bdd6/5-Table1-1.png)
The survey results suggest streamers’ authenticity, attitudinal similarity and customer response capability enhance intimacy perceived by online viewers, leading to viewers' online engagement. eCommerce live streaming has enabled new forms of customer engagement, where live streamers, viewers and platform owners engage each other in real time to hawk and trade goods and services. Central to live streaming sales are live streamers. It is therefore critical to discover techniques to maximize live streamers’ engagement with viewers. Based on the intimacy theory, we propose the perceived intimacy live streamers created improves online engagement with viewers. Our survey results suggest streamers’ authenticity, attitudinal similarity and customer response capability enhance intimacy perceived by online viewers, leading to viewers' online engagement. Contributions of our study are discussed.
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://image.slidesharecdn.com/hubb-evia-webinar-buildingengagementthrulivestreaming042518-180425232638/85/building-event-engagement-through-live-streaming-2-320.jpg?cb=1670152354)
Building Event Engagement Through Live Streaming
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Live Commerce: How Streaming Is Transforming Shopping
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PDF) Customer engagement and purchase intention in live-streaming digital marketing platforms
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://clevertap.com/wp-content/uploads/2023/07/Boosting-User-Engagement-for-Streaming-Apps-2.png)
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![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://d3i71xaburhd42.cloudfront.net/e61428995ba917e1c4fb73f2c97b27b8bcb2bf82/13-Figure2-1.png)
Enhancing consumer engagement in e-commerce live streaming via relational bonds
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://socialbee.com/wp-content/uploads/2023/12/social-media-ecommerce-.png)
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![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://avadaio_assets.storage.googleapis.com/uploads/2023/09/12080206/image6-5.jpg)
A Comprehensive Look At Twitch's Streamers' Statistics
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://cdn.shopify.com/s/files/1/1246/6441/files/image2_838c6d8c-ad25-4cad-a004-5d7f8fb77608.png?format=jpg&quality=90&v=1651688393)
Live Selling for Retailers: Everything You Need to Know (2023)
![PDF] How can live streamers enhance viewer engagement in eCommerce streaming?](https://media.springernature.com/lw685/springer-static/image/art%3A10.1007%2Fs10799-022-00375-7/MediaObjects/10799_2022_375_Fig2_HTML.png)
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