Instant Apps are Google's latest play to woo game developers to

Google Play Instant allows game demos to be played on Android devices simply by clicking a link, rather than fully installing the game. It’s also pointing to improvements in its game ad ecosystem and a new way to set up multiplayer game servers.

A beginner's guide to mobile distribution

Google Play Instant, Platform

Google Play Instant Apps & Games Not Working? Check These Settings « Android :: Gadget Hacks

Google Play Instant, Platform

Google Play Store Showcases Android Instant Apps with Try Now Button

Google opens Instant Apps to all game developers

Android Instant Apps : A Native App Experience Without Installation Via ‚Try now

Google Play Instant, Platform

Google Play Instant Apps & Games Not Working? Check These Settings « Android :: Gadget Hacks

Google Play Instant lets you try games without having to install them

Google Play Instant Apps & Games Not Working? Check These Settings « Android :: Gadget Hacks

Google opens Instant Apps to all game developers

Android Developers Blog: New Tools to Supercharge Your Games on Google Play

Google Play adds Android Instant Apps via a 'Try it Now' button, among other changes

Google Play Promotional Content & iOS In-App Events on AppTweak