NBA announces deal with sports streaming platform Playback

The NBA continues to lean into its younger, online audience and has struck a partnership with sports streaming startup Playback.

Sky Sports announces live NBA games for 2022-23 season, NBA News

PHOENIX SUNS LAUNCH SUNS LIVE

Monumental Sports Network Is Live for the Upcoming 2023-24 NBA and NHL Seasons - Monumental Sports

NBC Launches Amateur Sports Streaming Service SportsEngine Play – The Hollywood Reporter

Join CelticsBlog's Playback stream - CelticsBlog

NBA now offering NBA TV as a standalone subscription option

NBA launches new 'Start of Season' brand campaign called 'Everyone's Game

Bally Sports will keep NBA broadcasts in 15 markets

The US$75bn media rights sale: Why all eyes are on the NBA TV deal that could change US sports broadcasting - SportsPro

NBA fans will soon watch the sport differently, and change has already begun - The Athletic