What is kawaii – and why did the world fall for the 'cult of cute'?

From Hello Kitty and ‘Lolita’ fashion to Pokemon Go, millions of adults are seeking an endless childhood.

Kawaii Pop, the Cult of Cute, Contemporary Art

Kawaii - Wikipedia

The cult of cute that Londoners can't resist joining, London Evening Standard

Japanese Kawaii Culture: The World of Cute and Adorable

Kawaii Culture: The Power of Cuteness

5 Artists Inspired By Kawaii, The Cult of Cute, From Yoshitomo Nara to Jerkface, we consider the contemporary artists channelling the Japanese cultural phenomenon of kawaii and what it means.

Why Do Japanese People Love Cuteness? Learn the Science of Kawaii - Big Think

Kawaii Pop, the Cult of Cute, Contemporary Art

The Intriguing World of Kawaii - Thrive Global

Kawaii, Japan's Cult of Cute

What is kawaii – and why did the world fall for the 'cult of cute'?

Sexism and Culture: Japan's Obsession With Kawaii - Savvy Tokyo