How much personality should a bank give its bot?

U.S. Bancorp and Truist picked literal names for their virtual assistants to avoid confusing customers, while Fifth Third and Regions created characters called "Jeanie" and "Reggie" to put clients at ease. Other companies are trying to split the difference.

How much personality should a bank give its bot?

Page 35 - Banking Finance August 2023

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How much personality should a bank give its bot?