In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences - Digiday

At the moment, the crux of the tension between these two forms of in-game advertising comes from the fact that many brand marketers still don’t fully grasp the differences between them — and that they are spending from a unified and often experimental gaming budget.

Morning Consult Brands: Tucker Carlson Out at Fox News; Don Lemon Out at CNN - Morning Consult

How SPO is driving ad tech's decarbonization push - Digiday

Franck Vinchon على LinkedIn: “An engine for the imagination”: an interview with David Holz, CEO of AI…

Franck Vinchon on LinkedIn: 25 more of the smartest things ever said about strategy

Main tech challenges of in-game advertising and solutions

What is Immersive Advertising? - The Future of Advertising

Alexander Lee's innovative, creative advertising style: Brand integrations for gaming., Nick Brien posted on the topic

In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences - Digiday

Franck Vinchon on LinkedIn: The Tyranny of the Marginal User

Nick Brien on LinkedIn: Forget the hero ad – integrated creative is the new hero

PDF) Playing with Virtual Reality: Early Adopters of Commercial Immersive Technology

How The IAB Is Getting Gaming Ad Standards On 'par With The Rest Of Digital Media

In-Game Advertising Enter the Intrinsic In-Game advertising space today!

Cary Tilds di LinkedIn: #vision #focus #actions #ingameadvertising #intrinsicingame

Alexander Lee's innovative, creative advertising style: Brand integrations for gaming., Nick Brien posted on the topic