Why are so many intense male celebrities obsessed with Brazilian jiu jitsu?

From Zuckerberg and Musk to Keanu Reeves and Joe Rogan, Brazilian jiu jitsu is the go-to sport - what is it about the sport that keeps them coming back?

answer to @Foxy Jiu Jitsu🦊 I have no rational explanation for why it

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Grappling with Zuckerberg: why do bros go mad for Brazilian jiu-jitsu?, Fitness

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Transcript) #AlexOLoughlin Talking to Inferno Cast about #BJJ and Martial Arts

Crazy to think Bourdain was regularly here chatting with us a bit over 3 years ago. RIP Tony : r/bjj

From Tom Hardy to Keanu Reeves: why Hollywood's hardest men are addicted to Brazilian Jiu-Jitsu

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5 Hollywood Superstars That Are Obsessed With BJJ