What Claire's Phygital Roblox Strategy Means For Gen Zalfa Marketing

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

How a leading toy brand created a global gaming strategy to

CLAIRE'S LAUNCHES SHIMMERVILLE, AN IMMERSIVE DIGITAL WORLD, ON ROBLOX

Claire's Wants to Meet 'Gen Zalpha' in the Metaverse - Retail

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The Millenial Marketing Guide to Gen Z, by The Marchitect

Metaverse on LinkedIn: Here's How Travel Will Look In The Internet

Claire's Invites Consumers To Play In The Metaverse With Launch

How a leading toy brand created a global gaming strategy to

Teen brands are making the metaverse part of their retail strategies

Fashion retail Claire's expands Roblox experience