Analyzing Video Game Player Engagement to Increase Gaming Revenues

Recent research investigates video game player engagement and how they respond to different motivations to increase gameplay. It’s not surprising that video game companies would want to track gamers’ post-purchase play. Not only does it provide an opportunity to increase gamer engagement and retention, but it could increase video game revenue as well. By the … Continue reading "Analyzing Video Game Player Engagement to Increase Gaming Revenues"

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