The 'girlfriend effect': TikTok is debating whether dating women

Hundreds of couples on TikTok are showing off what they describe as the “girlfriend effect” — how men seem to upgrade their fashion sense under the influence of their girlfriends.

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Emily Ratajkowski dishes on dating, motherhood and writing - Los Angeles Times

Girlfriend Effect': Your guide to the latest trend everyone's talking about!

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On TikTok, Stories About Dating and Ghosting Command Large Audiences - The New York Times

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The latest dating trend in town: Girlfriend effect, explained, World News

The 'girlfriend effect': TikTok is debating whether dating women gives men fashion glow-ups

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What is the girlfriend effect trend on TikTok?

Woman sparks debate after filming man looking at women on his phone as his girlfriend sleeps