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The monetization promise and pitfalls of Pokémon Go

Por um escritor misterioso
Last updated 06 abril 2025
The monetization promise and pitfalls of Pokémon Go
Pokémon Go has been downloaded more than 100 million times since its July debut, making it the biggest-growing mobile game ever. Naturally, the phenomenon has drawn much commentary about what this means for marketing, but I am more interested in what it teaches us about making money.
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