The Swoosh: A History of Nike's Iconic Logo

Once upon a time, in the groovy 1960s, a business was born, fueled by the cosmic vision of two daring and funky co-founders, Bill Bowerman and Phil Knight. Bill, the brilliant track coach, and Phil, the wild entrepreneur, came together like an electrifying fusion of rhythm and style.

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The Swoosh: A History of Nike's Iconic Logo