Shopee Revenue and Usage Statistics (2023) - Business of Apps

Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as , but over the past few years has remodelled itself as a b2c marketplace. That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America. Shopee has managed to surpass and other ecommerce marketplaces in this region due to its low fees for buyers and sellers, alongside the gamification of its app with discounts and other vouchers as prizes. Sea Limited, the group behind Shopee, has also used Shopee’s prominence in the region to push into food delivery

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