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Shortly after Mark Peterson appeared on ABC’s Shark Tank in February 2015, his company, Gold Rush Nugget Bucket, LLC., experienced what some of the Shark Tank companies refer to as the “Shark Tank Effect.” Since appearing on the show, sales for his deluxe gold prospecting kits tripled, the company’s brand gained broader recognition and closing a deal with Robert Herjavec helped position the company for a successful trajectory. However, part of the Shark Tank Effect created newfound challenges, including finding ways for continued growth of the business. One of the more significant challenges is an issue many entrepreneurs like Mark

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