Samsung Within — Gene Lu / UX Designer

Samsung wanted to turn their users into brand advocates. One problem we identified was that Samsung users simply don’t know enough about the company to advocate for it. So we presented incredible untold stories that would make Samsung users proud, in a way that would keep them interested.

Mandalorian x Nike Helmet — Gene Lu / UX Designer

Samsung Within — Gene Lu / UX Designer

Mandalorian x Nike Helmet — Gene Lu / UX Designer

Samsung Within — Gene Lu / UX Designer

Store 1 — Gene Lu / UX Designer

A/R Jordan — Gene Lu / UX Designer

Samsung Within — Gene Lu / UX Designer

Mandalorian x Nike Helmet — Gene Lu / UX Designer

Electronics Announcements

Detecting Vulnerability on IoT Device Firmware: A Survey

Knowledge Discovery for Hybrid Rocket Conceptual Design Based on Evolutionarily Algorithm

A/R Jordan — Gene Lu / UX Designer

Samsung Within — Gene Lu / UX Designer

Welcome.US — Gene Lu / UX Designer

1 of 1 Mandalorian x Nike helmet. Featured on Hypebeast, this helmet was created using Nike shoeboxes. The helmet fits over most medium to large bike

Mandalorian x Nike Helmet — Gene Lu / UX Designer