Roblox's virtual brand activations are building a robust creator

To create its in-game brand activations, Roblox often connects brand partners with developers working within the platform.

Branded Roblox games got 1.8 billion visits in 2023, report finds, Advertising

Roblox lets users build their own virtual world - San Francisco Business Times

David Sadigh on LinkedIn: Roblox's new AI chatbot will help you build virtual worlds

Roblox Opens for Ad Business — Will Other Metaverse Platforms Follow?, by Richard Yao, IPG Media Lab

Metaverse real estate is booming - Protocol

Why is Roblox so important to the metaverse?

Roblox marketers feel the tension—inside brands' next challenge on the platform

How brands are engaging with virtual audiences in Roblox

Roblox 101: How to Make Your First Game

STB's Singapore Wanderland in Roblox: Success or marketing stunt?, Advertising