Pokemon GO and the future of in-store augmented reality
Por um escritor misterioso
Last updated 11 abril 2025
Augmented reality allows retailers to give shoppers instant product details and promotions through their smartphones. These days it’s not uncommon to see people meandering into traffic or darting down dark alleyways with their eyes fixed on their smartphone as they hunt down Charizard or Pikachu.

34% Use Augmented Reality For Shopping; Top Items: Furniture, Clothing, Grocery 10/20/2016

A love letter from augmented reality to Pokémon Go

What is augmented reality, anyway?

Pokémon GO' the Future of Augmented Reality? - GeekDad

Why CPG Brands Should Be Paying Close Attention to Augmented Reality - InContext Solutions

Pokemon Go Shows Augmented Reality Games Are the Future

What Is Augmented Reality, How It Works, and Why It Matters

Augmented Reality in Retail: Everything You Need to Know (2023)
How Retailers can use Augmented Reality to Augment Customer Experience

A New Reality For AR Arrives As Ads Bring Fresh Rewards

Pokémon Go Is Catching Us All — In Unexpected Ways : All Tech Considered : NPR

Augmented Reality in Ecommerce: Future of Online Shopping

Pokemon Go brings augmented reality to the mainstream
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