Fifa, Product Placement And The Future Of Ads In Video Games

We take a look at EA Sports’ Fifa series and the opportunities its in-game dynamic advertising offers marketers.

Video Games as a new frontier for product placement?

EA under fire for promoting FIFA loot boxes in toy catalogue

A Leading US Retail Grocer - Bidstack

World Cup 2022: How to prepare for the most digital World Cup

MLS in Video Games (FIFA and more)

FIFA 2022 ads that are simply goals!

Why do in-game billboards and fliers in video games post fake ads, when the developers could be making money posting real ones? - Quora

Product placement in games has become very random : r/gaming

The Past, Present & Future of Advertising Within Videogames

FIFA 21 Loot Box Ad Pulled From Kids Magazine - GameSpot

Advertising in Video Games - Gameopedia

Where Games Meet… Marketing

EA Is Reviewing Future Ad Placements To Prevent FIFA Points Adverts Aimed At Children

9 Strange Product Placements In Video Games - Listverse

EA Sports in-game brand integrations