PDF) Services Marketing: People, Technology, Strategy; 9th edition
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Last updated 09 abril 2025

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and

PDF) Services Marketing: People, Technology, Strategy, 9th edition

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PDF) Services Marketing: People, Technology, Strategy; 9th edition

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