Roblox's New Ads Could Keep Creators Coding — The Information

Roblox over the last few years has quietly become a significant source of creator earnings. More than 12 million of these game developers, many of them individuals, collectively generated $538.3 million in revenue last year. Still, like other online services that benefited from a huge boost of

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Roblox wants to advertise to gamers ages 13 and up in the