LAUNCHES AUDIO ADS TO REACH MUSIC & PODCAST LISTENERS

After months of alpha testing, found that more than 75 percent of measured audio ad campaigns drove a significant lift in brand awareness. Audio ads may sound like an odd fit for a website that specializes in video, but says users are consuming more audio centric content. It will be characterized by a voiceover delivering the message while a still image or simple animation is displayed on the screen. says audio ads are now in beta, available via auction on Google Ads and

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launches audio ads, to reach music and podcast listeners

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