Journalism and Media, Free Full-Text

As more young girls write stories online thanks to the increased amount of publishing platforms, their fiction becomes a means to explore if they are offsetting prescribed practices of patriarchy in their gender constructions. Often, young women interrogate gender and recontextualize their experiences by writing fanfictions. In the age of transmedia storytelling, various online fan communities are rich data sources, as transnational female fans prolifically write fiction featuring icons from music and movies belonging to another country. We examined how young Indian girls frame gender roles and power dynamics in their fanfictions of BTS, the South Korean boyband, on Wattpad. To know if conventional gender frames are upheld or challenged in fanfiction stories revolving around non-Indian celebrities, we performed a textual analysis on forty-four BTS fanfictions. We found that in these fanfictions, existing gendered tropes used to depict masculinity and femininity are mostly normalized, with minor alterations reflecting a power imbalance typical in Indian patriarchal households. A subversion of tropes was found in framing men as emotionally expressive, arguably drawing from the soft masculinity projected in the home country of BTS–South Korea. Grounding these findings in self-categorization theory implores us to situate the construction of gendered identities within the socio-cultural conventions of fanfiction writers.

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