How to revive the Wimpy brand on the busy UK high street

With the news that Wimpy is planning a comeback, expanding beyond today's 80 UK restaurants, Campaign asks where it can sit. Bestride the golden arches of McDonald's, in the wood-panelled surrounds of Gourmet Burger Kitchen, or somewhere else entirely?. From Campaign US

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How to revive the Wimpy brand on the busy UK high street

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