Human Technology Equivalents Resolve The Marketing Paradox

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Martec's Law: the greatest management challenge of the 21st century - Chief Marketing Technologist

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Resolving the paradoxes of irrigation efficiency: Irrigated systems accounting analyses depletion-based water conservation for reallocation - ScienceDirect

Enchantment and perpetual desire: Theorizing disenchanted enchantment and technology adoption - Russell Belk, Henri Weijo, Robert V. Kozinets, 2021

The paradox of wellbeing: When ill-being helps us along our way, by Responsible Wellbeing, Age of Awareness

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Paradox Named to Third Consecutive Inc. 5000 List -- Growing by More than 720% Since 2020

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