Opry Entertainment Group Makes Investment in Whiskey Riff: Exclusive – Billboard

“They attract a younger demographic, and this gives us another way to connect our brands and the artists we support with younger fans,” says one OEG exec.

Mary Claire Crabtree on LinkedIn: #thediversedifference

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On The Grand Ole Opry Investing in Whiskey Riff - Saving Country Music

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River Cities Reader #1012 - August 2023

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Opry Entertainment Group Makes Investment in Whiskey Riff: Exclusive – Billboard

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Grand Ole Opry & Whiskey Jam Team Up For Opry Plaza Summer Concert Series