Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds

British automaker McLaren, creator of some of the world’s best-performing sports cars, has an interesting history behind its current, seemingly innocuous logo. The red, curved ray–commonly referred to as the “swoosh”–is all over the company’s handiwork. But what does it represent? Some purport that the red curve was derived from the original crest used by McLaren that […]

McLaren's Logo Probably Comes From Cigarettes and a Flightless Bird

The intriguing stories behind car makers' badges

Story behind the Swoosh?

Ever Wondered What McLaren's Logo Stands For?

Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds, & Cigarettes - The News Wheel

McLaren Car Logo Meaning, Symbol History Explained

From Kiwis to Speedmarks: The Story of McLaren's Iconic Logo in Formula One

no space - Bad Request

McLaren Logo and symbol, meaning, history, PNG, brand

Human Capital magazine issue 8.1 by Key Media - Issuu