Marketing Analytics State of Play 2022: Challenges and Aspirations

In part two of the report, we explore how close to analytical maturity marketing teams truly are, and how this could threaten marketing strategies in 2022.

How to define SMART marketing objectives

Examples of Marketing Analytics: Real-Life Challenges While Doing

Mapping 2022 in Journal of Marketing Analytics: what lies ahead

Marketing Analytics State of Play 2022: Challenges and Aspirations

Analytics in Marketing - Measure, Analyze, and Manage

Marketing Analytics State of Play 2022: Challenges and Aspirations

32 Best Marketing Tactics to Drive More Sales (2023)

Why Marketing Analytics Hasn't Lived Up to Its Promise

The Top 100 Software Companies of 2022