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The Merch Awakens: 'Star Wars' blitz before film opens" A figurine of Liam Neesom's character Qui-Gon Jinn in "Star Wars: Episode I - The Phantom Menace" is for sale at Meltdown Comics and Collectibles in Los Angeles on October 30, 2015. From action figures, to boxer shorts, pasta, duct tape and pet outfits, Disney is pulling out all the stops before the release of the new Star Wars movie with a massive merchandising blitz expected to reap billions. The push to drive up excitement for the film began in earnest in September -- nearly four months before "Star Wars: Episode VII - The Force Awakens" hits screens -- and has been mounting since, with ecstatic fans around the globe snapping up advance tickets along with products related to the film's beloved characters. AFP PHOTO / ROBYN BECK Get premium, high resolution news photos at getty

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